Most of us know of Nike as this big, giant
shoe behemoth that has tentacles stretching in seemingly every direction. But
in reading Shoe Dog, Phil Knight’s memoir we learn that was not always
the case.
It’s hard to see the Swoosh as
representing an underdog. Knight had a crazy idea and was in the right place at
the right time and it took a lot of sweat equity to make it go.
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Of course, things worked themselves
out and Nike overtook Adidas in the shoe wars (though I still love my Energy
Boost shoes) and basically conquered the world.
Part of Mark Twain’s famous quote
states that travel is fatal to prejudice, bigotry and narrow-mindedness. It was insightful to see how Knight’s trip around the world as a twenty-something
informed his thinking for the rest of his life. Plus it was fun to read that
even the CEO of Nike threw caution to the wind and chose to see what else is
out there, perhaps going against his better judgment.
So think what you will of Nike. It
was fascinating to hear the other side of the story, learning how the
foundation was laid, brick by brick, and how the company is making an effort to
be a responsible corporate citizen. This was a great read and I had trouble
putting it down.